Free question and answer forum for retail personnel seeking information about the magazine category
General questions and answers to magazine industry problems will be posted to the FAQ archives
At no time will any confidential or customer specific information or names be posted
The intent is to develop a magazine information resource for retail personnel seeking help
Why Ask CEG?
OBJECTIVITY - CEG is someone with expertise from outside the organization who has no apparent bias that can be trusted to provide independent advice
FRESH VIEWPOINT - CEG offers new ideas about things that have been locked into the same old magazine ways for decades
COST EFFECTIVENESS - Benefit from the extensive knowledge of the magazine industry that will "add more value" at zero cost
COMPLETELY LOST - New or time constrained category managers can have serious consequences on the profitability of the magazine category
EXPERT CREDIBILITY - Ensure that your company is on the correct path to maximize magazine profitability
What's in it for CEG?
CEG believes that an educated consumer makes better buying decisions
If retailers have a better understanding of how the magazine industry operates, it will provide more compelling reasons to purchase CEGSCAN products and services to maximize profitability